Casino Royale Video Game: The Story Behind the Franchise

If you are a fan of the James Bond Series and you are a fan of Daniel Craig when it comes to action packed movies and stunts, this Casino Royale Video Game is the best play for you and your console. Prior to this, EA are into developing a play that is based from the film "From Russia with Love" who holds Sean Connery as the protagonist. But because of the prediction of success by the James Bond franchise, the company decide to create a video game.

Believe it or not, EA has the access to the script, set design, location, production drawings and costume design for the film before the camera at the set take the action. With this access, the company is able to visualize the Casino Royale Video Game together with the working on the 3D models for the play. Before the play "From Russia with Love" hit the stores and shelves, the character development and 3d models for the Casino Royale have been developed already. The good thing about this new franchise is that it includes mission game with a third person perspective as opposed to the past franchise titled "Quantum of Solace".

The good thing about this is that it is really close to the movie itself since EA has the direct and exclusive access to the conceptualizing of the film. Also, the gaming company is good when it comes to marketing and advertising the franchise since they tie in with the promotion of the movie, making stars like Daniel Craig and other stars promote the Casino Royale Video Game. Because of the success of the franchise, EA felt that they have to release a next generation type of video game with the same title, but a month later, it was leaked that it will be cancelled despite its 15 % development. Behind this are rumours and speculations that say that the play is behind schedule in terms of the gaming platforms. To gain the profit loss, the EA just focused on developing "From Russia with Love" game to make them available with Xbox and PS2.

After a few months in the downfall of the franchise, the Activision company dropped its bomb to the EA by taking over the licence of the video game's license despite the fact that EA has extended its option for four more years. It was repostes that the Activision bought the rights of the game with the cost of $50 million. As a counter to the rival company, EA opened a press release where they stated that they are under the process of making decisions that are naturally strategic in order for them to move away from the franchises that are licensed.